Step 1) While a certain personality or look may increase your likelihood of getting a sale, the old adage runs true–good salesman are made not born. The first step in being a good salesman is having GOOD SALES TRAINING. Work for a reputable company for awhile with an operations guide as well as having a sales trainer that will mentor you. This is the beginning of being the best salesman possible.
Step 2) After training, ONGOING PRACTICING with fellow salesman will ensure that you have your script memorized verbatim as well as all answers to objections convered. You need to be polished when delivering a high pressure business sales presentation.
Step 3) Being the best salesman you can be means that you know the FEATURES of your products backward and forward. You don’t want to have to fuddle through your inventory list to check a price when a customer asks you how much such-and-such costs.
Step 4) Being the best salesperson you can be means that you have to sell BENEFITS, not features. For example, the benefit of a new HVAC system is that it will decrease your utility bill by 10%; the feature is that it costs $5,000. Sell Benefits, not features.
Step 5) Being the best salesperson you can be means that you must have INTEGRITY. Never lie to a customer about the benefits or value of the product being sold. Good salespeople are integrity and honor-driven to a tee.
Step 6) Being the best salesman you can be means that you know how to write and implement a written BUSINESS CONTRACT. Oral agreements are a no-no in the 21st century sales world.
Step 7) And finally, being the best salesman you can be means that you are a SALES CLOSER. Know your ABC’s of sales: Always Be Closing. I hope this has been a helpful guide on how to be the best salesperson you can be. Good luck!